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Brand Bites 9.29: Attention Span

electrostaticlove:

Between 2000 & 2013, human attention spans, on average, decreased from 12 to 8 seconds. To put that in perspective, the average attention span of a goldfish: 9 seconds. The time to capture an audience’s attention and actively and effectively engage them has decreased drastically, which means you’ve got to capture them immediately and with a strong impact. #brandbites

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